Mapping market concentration in the higher education industry
In much of the existing higher education literature, “college access” is understood in terms of pre-college educational attainment, social and informational networks, and financial capacity, both for tuition and living expenses. The US ranks highly on initial college access by comparison with other countries, but this access—along with all major metrics of college success, including completion rates, default rates, and debt-to-income ratios—exhibits drastic inequality along familiar lines of race, gender, class, and geography.
Along with other pernicious myths, the media stereotype of the college student often figures undergraduates traveling far from home to live in a dorm on a leafy campus. The reality is far from the case: over 50% of students enrolled in four-year public college do so close to their home. This means that the geography of higher ed institutions strongly determines the options available to a given student. While much higher education policy discourse justly attempts to improve students’ access to information on school costs, financial aid information, completion rates, or post-graduation employment statistics to inform their school choices, political attention to geographic access remains overlooked.
Previous research on the geography of higher ed has simply reported the number of institutions in a given area. But the raw number of schools is ambiguous, as it fails to account for enrollment. We wanted to complicate the picture: given the uneven distribution of higher ed institutions and institution types—public and private non-profits, as well as for-profits of all kinds—around the country, we wanted to examine what role market concentration might play in a higher education industry increasingly characterized by a wide divide between elite institutions and the landscape of what Tressie McMillan Cottom has termed "Lower Ed." Starting from the perspective that many students are not going to travel long distances to be in residence full time at a leafy campus, how many options are they realistically looking at? And what’s the relationship between concentration, disparities on the basis of race, class, and geography, institutions’ resulting market power, and college cost, debt loads, and post-graduate earnings?